New Haven Wellness Store

Wellness Rooted in Our Community

CruCare helps local Michigan residents use their Medicare Advantage OTC benefits for premium supplements, personal guidance, and everyday wellness support.
Wellness Rooted in Our Community
The CruCare Story

Built to make wellness benefits easier to use

At CruCare, we believe that staying healthy should not be a financial burden, especially when your insurance plan has already provided the means to support you. We saw a gap in our local Michigan communities: residents had Medicare Advantage funds for health and wellness, but nowhere to find premium, pharmacist vetted supplements and the personal guidance to go with them. CruCare was born to bridge that gap. We are not just an online store; we are your local health advocates. By partnering with established wellness centers like Mother Earth Natural Health, we provide a space where you can use your OTC benefits cards to access the highest quality vitamins, minerals, and supplements available.
Built to make wellness benefits easier to use
Why CruCare Exists

A simpler way to use the benefits you already have

Many residents have wellness benefits available through their Medicare Advantage plans, but they do not always know where to use them, what qualifies, or which products make sense for their needs. CruCare was created to make that process simple, local, and guided.

Benefits can feel confusing

We help make the Medicare Advantage OTC process easier to understand.

Products need guidance

Choosing supplements is easier when someone can guide you through practical options.

Local support matters

Our New Haven team helps you shop with clarity, confidence, and personal care.

Our Core Pillars

What guides every CruCare experience

Expert Guidance

We do not just sell bottles; we provide clarity. Our staff is trained to help you understand your wellness goals and how our products fit your lifestyle.

Quality First

Every product on our shelves is vetted for purity and potency. If we would not give it to our own families, we do not offer it to yours.

Benefit Integration

We specialize in the Medicare Advantage ecosystem. We make it easy to swipe your card and walk out with what you need, no confusion, no hassle.

Trusted wellness access, close to home
Local Care

Trusted wellness access, close to home

By partnering with established wellness centers like Mother Earth Natural Health, CruCare provides a local space where customers can access pharmacist vetted vitamins, minerals, and supplements using eligible OTC benefit cards.
Local New Haven Store OTC Benefit Support Pharmacist Vetted Products
Visit Us in Person

Come meet the team in New Haven

While our online store makes browsing easy, we invite you to visit us at 59057 Gratiot Ave., New Haven, MI 48048. Come meet the team, see our products firsthand, and let us help you maximize the benefits you have earned.

Store Information

CruCare 59057 Gratiot Ave. New Haven, MI 48048
Store Hours Monday to Friday: 11:00 AM to 6:00 PM
Saturday: 12:00 PM to 5:00 PM
Sunday: Closed
Call Our Team 586-358-2600

Have questions? Talk with us.

Have questions or just want to talk with a member of our team? We can be reached at 586-358-2600.

Our Mission

To strengthen your body and sharpen your mind using the benefits you already have.

Ready to make the most of your wellness benefits?

Bring your Medicare Advantage OTC card, HSA card, or FSA card to our New Haven store. Our team will help you understand what may qualify and guide you to eligible options.